Evan Shapiro
Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories.
Appears in 38 Episodes
CHANGING TV ON YOUTUBE with Pedro Pina
Welcome to a special edition of The Media Odyssey Podcast from the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro sit down with Pedro Pina, Vice Pres...
THINKING LIKE A CREATOR with BBC Studios, Amelia Dimoldenberg, Kiell Smith-Bynoe
Welcome to a special edition of The Media Odyssey Podcast from the buzzing beachfront of Cannes Lions! Hosts Marion Ranchet and Evan Shapiro explore the collision of t...
MEASURING CANNES LIONS
Welcome to a special edition of The Media Odyssey Podcast from the heart of the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro dive into the evolving...
DISSECTING STREAMING: Live from StreamTV
Evan and Marion take The Media Odyssey Podcast live at Stream TV's Media Universe Summit, joined by two special guests shaking up the content discovery game. Matthew H...
CHATTING AT GEMA: Emmanuelle Lacaze | Gédéon Communications
In this episode of "Chatting at GEMA", Marion Ranchet interviews Emmanuelle Lacaze, President and Owner of Gédéon Communications, about television design, the Olympics...
CHATTING AT GEMA: Unai Iparragirre | EITB
In this episode of "Chatting at GEMA", Marion Ranchet interviews Unai Iparragirre, Head of Channels & OTT at EITB, the public broadcaster in the Basque Country, about ...
CHATTING AT GEMA: Pierluigi Colantoni | RAI
In this episode of "Chatting at GEMA", Marion Ranchet interviews Pierluigi Colantoni, Creative Director at RAI, Italy’s national broadcasting company, about creative p...
WRAPPING H1 2025 IN MEDIA
This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet roll up their sleeves to recap the tumultuous first half of 2025. From mass layoffs at Disney, ...
TRANSFORMING MEDIA WITH AI
AI: fear it or figure it out? This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet sit down with David Rudnick, CTO of LG Ad Solutions, to unpack ho...
OPTIMIZING IP ON SOCIAL
This week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at on...
BREAKING ADS w/ Dan Callahan
This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet reunite to tackle one of the hottest debates in advertising: Which ads actually work—and why? J...
PIVOTING CAREERS IN MEDIA with Jazz Pitcairn and Katrina Craigwell
Double duty! This week, Evan sits down with Katrina Craigwell, head of products at JP Morgan Chase, and acclaimed writer/director Jazz Pitcairn to discuss building res...
KIDDING ABOUT TV with Jo Redfern
Jo Redfern, a kids media veteran and Founder of Futrhood Media, joins the pod this week for a deep dive into the future of youth content and the evolving business mode...
WAGING THE CTV OS WARS with Alan Wolk
In this episode of The Media Odyssey, host Marion Ranchet welcomes Media Analyst and TVREV Co-Founder Alan Wolk for a deep dive into the ever-evolving Connected TV lan...
TESTING & LEARNING: The CBC Case Study
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet sit down with Paul McGrath, Senior Director of Entertainment Strategy and Audience Development at...
STREAMING EUROPE
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadca...
PREDICTING THE UPFRONTS
Is Digital Still A Safe Bet? From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts seaso...
TAKING A CLOSER LOOK AT: Comcast & Canal+
In Episode 14 of The Media Odyssey, Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its glo...
FIXING TV'S UX
In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis i...
SIZING THE CONTENT ECONOMY - Live from MIP London!
In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of str...
CHATTING AT SXSW: Nicki Sheard | BBC Studios
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast cont...
CHATTING AT SXSW: Ruth Berry | ITV Studios
In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving conte...
CHATTING AT SXSW: Steve Bagdasarian | Comscore
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional bro...
CHATTING AT SXSW: Mike Sid | Ateliere
Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how ...
CHATTING AT SXSW: Lydia Daly | Paramount
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the ...
SUPER BUNDLING
HOW IS BUNDLING RESHAPING MEDIA TODAY?In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling wit...
MEASURING TV TODAY
WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challe...
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore t...
EARNINGS SEASON
DISNEY, GOOGLE & SPOTIFY, OH MYMarion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming...
SPORTING LIFE
FLY, EAGLES FLY!After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market...
