FIXING TV'S UX
Download MP3In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers.
To learn more about Swipefinder - https://www.swipefinder.com/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
To learn more about Swipefinder - https://www.swipefinder.com/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Podcast Welcome
- (00:30) - Nerding Out on User Interface and Experience
- (01:03) - Panel Discussion Insights and Data
- (02:19) - Consumer Frustrations with Streaming Services
- (03:32) - App Usage and Viewing Habits
- (05:53) - Linear vs On-Demand Viewing
- (13:09) - The Role of AI in Media
- (15:27) - Monetizing the Home Screen
- (17:54) - Introducing Swipe Finder with Callie Chanel
- (20:15) - Introduction to Swipe Finder
- (20:19) - How Swipe Finder Works
- (20:52) - User Experience and Features
- (21:49) - White Label Product for Streamers
- (22:06) - Revenue Opportunities with Swipe Finder
- (26:14) - Business Model and Integration
- (27:58) - Expanding Swipe Finder to Other Markets
- (31:46) - The Future of Entertainment Platforms
- (35:12) - Conclusion and Final Thoughts
Creators and Guests
Host
Evan Shapiro
Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories.
Host
Marion Ranchet
Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights.
