CHATTING AT SXSW: Steve Bagdasarian | Comscore
Download MP3On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach.
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- (00:00) - Introduction and Guest Introduction
- (00:18) - Role and Responsibilities of a Chief Commercial Officer
- (00:57) - Measurement and Cross-Platform User-Centric View
- (01:12) - Panel Discussion on User-Centric Era
- (01:22) - CommScore's Differentiation in the Market
- (01:31) - Future of Measurement and Media Buying
- (03:26) - Granular Data and Programmatic Media
- (03:46) - Market Intelligence and Future Predictions
- (05:44) - Optimization and Personalization in Media
- (07:00) - Investment Strategies for Upfronts and New Fronts
- (07:45) - Conclusion and Final Thoughts
Creators and Guests
Host
Evan Shapiro
Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories.
Host
Marion Ranchet
Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights.
